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From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds.

Scott Adams—a trained hypnotist and a lifelong student of persuasion—was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.
Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.
The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:
·  If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority.
·  Stop wasting time on elaborate presentations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.
·  Creating "linguistic kill shots" with persuasion engineering (such as “Low-energy Jeb”) can be more powerful than facts and policies.
Adams offers nothing less than “access to the admin passwords to human beings.” This is a must-read if you care about persuading others in any field—or if you just want to resist persuasion from others.

Latest News

  • People adored Adam Scott's singing on Big Little Lies - But it was ...

    04/03/17 ,via

    BIG LITTLE LIES came to a shocking conclusion last night. If you don't watch the drama, you really should. But, perhaps the most surprising moment was when 

  • Adam Scott shaking up routine to produce better results in majors

    04/03/17 ,via Florida Times-Union

    Adam Scott hits a tee shot during the first round of the 2016 Tour Championship at East Lake Golf Club on Sept. 22 in Atlanta, Georgia. (Todd Bennett/Augusta Chronicle). Adam Scott is taking a fresh approach to try to reverse his recent major fortunes.


Adam Scott always plays a dude who is with a blonde woman far more capable than him 04/03/17, @BeeBabs
RT @TheMasters: Take a hole-by-hole tour of Augusta National with 2013 champion Adam Scott. #themasters 04/03/17, @DeeDub8
RT @andrewgrutt: P.S. you knew Adam Scott wasn't the killer the second he showed up to Trivia Night clean-shaven 04/03/17, @lanikaps


  • Adam's Ribs

    barbecue sauce, pork chops, dr pepper, garlic, liquid smoke flavoring, onions


Adam Scott - IMDb

Adam Scott, Actor: Parks and Recreation. Adam Scott was born in Santa Cruz, California, the son of Anne and Douglas Scott. He has two older siblings, Shannon and David.

Adam Scott

New York, USA, 2015 - As photographed by Adam Scott. Home; SCHEDULE; CONTACT; MEDIA; PARTNERS

Adam Scott | Č

Adam Paul Scott se narodil v Santa Cruz 3.dubna 1973. Vystudoval americkou akademii dramatických umění v Los Angeles. Tam nyní také žije se svou ženou Naomi ...

Adam Scott News, Videos & Photos | Golf Channel

Adam Scott. Get the latest information on the 2013 Masters' Champion. Follow him on for his latest scores, news, videos & photos.