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Advertising technology has the potential to revolutionize the way companies reach users in new, targeted and effective ways. Ad tech is flawed, inconsistent and not working. Almost everyone in the room, which included ad tech executives, brand representatives, retailers and more, agreed on one thing: the industry is not delivering nearly as well as it could be. “Part of the problem is that online advertising is a bit... “It’s all about getting the right message to the right customer at the right time,” added David Christopher, CMO of AT&T Mobility. Among the problems: the ROI on digital advertising is very unproven. and perhaps biggest, the conventional currency used to measure efficacy is based on quantity, not quality, leading to an onslaught of content created purely to drive traffic. “The currency is based on tonnage—on how many one-second impressions can you get,” said Marchese. ” And when you value tonnage over quality, he says, what you get are tonnage content producers. The industry is also not taking nearly enough advantage of available data. “There’s a huge disconnect between the data science community and the brand community,” said Damien Patton, CEO of Banjo. “From the data science perspective, we haven’t done a good job of putting things together so people who aren’t in that community can figure out how to use the data. ” Both sides, he says, don’t know the questions to ask of one another—“like, ‘How do we find content in a certain place in real time. And then how do we promote that and get out of the way—help facilitate that so our brand is getting out there in a way that will be consumed. These answers were far from answered in the hour-long session moderated by Fortune’s Andrew Nusca. But one panelist pointed out that the problem is becoming bigger than just the ad tech industry: it’s becoming a C-Suite problem and a board problem because the investments and return on huge spending on marketing isn’t adding up. “If you’re a CMO... Source: Fortune » - Fortune
Britain's Christopher Froome, wearing the overall leader's yellow jersey, rides breakaway to win the tenth stage of the Tour de France cycling race over 167 kilometers (103.8 miles) with start in Tarbes and finish in La Pierre-Saint-Martin, France
Most of those gains may not go to American companies, however, as they weigh the political costs of doing business with Tehran—especially considering the skepticism from Congress, according to Alireza Nader, senior international policy analyst at the
@RealFPJr lol, Touché. Beware of that power, or #Vader may school you IRL. Or Christopher Lloyd...Doc Brown, FTW! 07/14/15, @Skinner_Games
RT @denofgeek: Turns out the screenplay for the next Christopher Nolan film may be ready... http://t.co/y4YEFtOKvg http://t.co/VU6x2KRKfB 07/14/15, @btglifestyle
@Lady_Boss85 @LawrenceBlock different sort of writer but you may like our @Peculiar chat too http://t.co/VL0mOTqcUM http://t.co/ddjckdW6TB 07/14/15, @joelmeadows1
broccoli, carrot, chicken, rice, vegetable oil, red pepper flakes, garlic, red onions, vegetable oil, peas, teriyaki sauce, sesame seeds
butter, lemon juice, garlic, olive oil, parsley, bread crumbs, salt, sea scallops, white wine
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Key Thinkers for the Information Society provides an introduction to some important social theorists whose work has considerable relevance to today's 'brave new world' of information and communication technologies. With the aim of widening current perspectives on the information society, each contributor introduces a particular theorist and discusses the way in which their insights can be reintroduced into debates regarding the social, political and cultural impact of ICTs. Theorists presented in Volume 1 include some well-known and some less well-known figures: Walter Benjamin; Murray Edeleman; Jacques Ellul; Harold Innes; Lewis Mumford; Karl Polanyi; Eric Elmer Scattachneider and Raymond Williams. Each has something fresh and pertinent to say and taken as a whole this volume provides an exciting new resource for contemporary studies.
Convicted doper Lance Armstrong has weighed into the debate over Chris Froome, after the Team Sky rider put in an astounding performance on the 10th stage of the Tour de France. Froome's superb ride, which may have effectively ended the race for this year ...
LA PIERRE-SAINT-MARTIN, France (AP) — Over the earpiece tucked below his helmet, Chris Froome's team sent word that his ... of adding the 2015 Tour to the Giro d'Italia title he won in May. Two down, one major rival to go. Froome took down Nairo Quintana ...
Chris Pratt may not be in Japan himself to promote the release of his movie Jurassic World, but he sent a pretty adorable substitute: his Lego figure. Little Owen the raptor trainer appears to be having a wonderful time touring Tokyo and posing for pictures.
Christopher May, Actor: Lions for Lambs. Christopher May is an actor, known for Lions for Lambs (2007), 30, Still Single: Contemplating Suicide (1998) and Some Guy ...
View the profiles of professionals named christopher may on LinkedIn. There are 25 professionals named christopher may, who use LinkedIn to exchange information ...
View Christopher May's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Christopher May discover inside ...
The latest Tweets from Christopher May (@chrismayLU). Professor of Political Economy FASS Associate Dean: External Relations & Enterprise: Working on engagement with ...