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Product Description
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.

Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions – both good and not-so-good – from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.

This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.

Latest News

  • Drunken driving homicide case moves forward

    11/09/16 ,via Leader-Telegram

    CHIPPEWA FALLS — A Boyd man accused of driving drunk, then causing a crash that killed a 20-year-old Chippewa Falls woman in September 2015, will enter a plea next month in Chippewa County Court. Gregg R. Irwin, 48, Highway O, Boyd, is charged 

  • Music director bringing special treat

    11/03/16 ,via The Barrie Examiner

    Boyd assisted with group prior to joining Wagner at the 2014 Christmas concert. Since then, Boyd has conducted the choir and she has two assistants -Clara Irwin helps with the ladies chorus and serves as back-up accompanist while Gail Salem assists



  • Law & Business Directory of Litigation Attorneys



Boyd Dowler - Wikipedia

Boyd Dowler; No. 86; Position: Wide receiver, Punter: Personal information; Date of birth: (1937-10-18) October 18, 1937 (age 79) Place of birth: Rock Springs, Wyoming

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Neal E. Boyd - Wikipedia

Neal E. Boyd signing an autograph after performing at St. John Lutheran Church-Ellisville, MO, USA

Groves Artists – Dedicated to the personal management of ...

Dedicated to the personal management of conductors, singers and stage directors