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Joe Hasenzahl Joins MaxMedia

Joe Hasenzahl has joined Atlanta-based MaxMedia , a digital retail design agency that produces digital and interactive content to motivate today’s always-connected shopper, as executive vice=president of business development. Hasenzahl, who recently held key executive roles at Creative Realities, will continue to be based in Los Angeles. The appointment greatly enhances MaxMedia’s role as a full-service digital retail experience agency, given his expertise and experience in technology, marketing and retail environments. “One of the reasons MaxMedia attracted me so much was that I love the idea of being able to focus on stores,” says Hasenzahl. “Yes, CRI deals with retail content, too, but also with hardware and operations. “MaxMedia is interested in the message, and, to it, wherever commerce is involved, whether it be specialty retail, malls, big box stores, automotive, transit, or whatever, that’s retail to us. I’m responsible for business development and the... “We’ve reached the tipping point regarding how the significance of in-store digital media and its message can really differentiate and enhance the shopping experience,” says Hasenzahl. “The industry has reached a critical phase where the economics are making sense and retailers are no longer looking solely at short-term sales at any cost. It has become an absolute must to provide a compelling digital retail experience as millennials become a large slice of the customer base. At Creative Realities, where the marketing technology firm focused on supporting retail environments, Hasenzahl’s experience in blending brand, technology, environment and operations into a seamless and measureable digital shopping experience was... In previous roles with Ripple Networks and Universal Studios, he also successfully drove new technology initiatives to accelerate transitions to digital retail and media systems, including point-of-sale applications and advertising-funded digital... This depth of marketing and technology experience will be essential to moving MaxMedia’s vision for providing elegant, unified, omnichannel brand experiences forward, given that approximately 80% of in-store technology budgets today are reportedly... Hasenzahl will also help educate MaxMedia clients on the value of delivering both engaging content and detailed metrics that offer insight into the success of a harmonious digital retail experience. Source: DailyDOOH

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Will Hasenzahl

Will Hasenzahl

Will Hasenzahl

Will Hasenzahl

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