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"...fascinating. Like Malcolm Gladwell on speed."
—THE GUARDIAN

"HERD is a rare thing: a book that transforms the reader's perception of how the world works".
—Matthew D'Ancona, THE SPECTATOR

"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru."
—Daniel Finkelstein, THE TIMES

This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking.

Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects.

HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.

The Ten lessons I learnt at Glastonbury Festival

Our work base at Glastonbury (Let’s call it Moose Ball) was run by our superior, Herr Braun, with a militant style that would give Adolf Hitler wet dreams. On the first day we were separated into two teams (The SS and The Gestapo) and given different shifts (divide and rule, guys. Herr Braun ran our workplace such like a Prison Camp, I’m sure she took tips from Rudolph Hoss – the commander of Auschwitz. She ran the joint like it was a Nazi Shawshank Prison (Schawschwank. But here’s the sadly ironic kicker - if it had been Auschwitz, then let’s just say there would have been no Nuremberg trials needed. Despite Herr Braun’s strictness, there was little and less order and efficiency to proceedings. We had a saying at Moose Ball: 'If it's logical, then it's wrong. ' Say what you want about Rudolph Hoss, he ran a tight ship at old Auschy…Herr Braun couldn’t have. Herr Braun literally couldn't organize a holocaust at Auschwitz. (not that this is a bad thing, but change the word ‘Holocaust’ for ‘Dinner Service’ and the word ‘Auschwitz’ for ‘Glastonbury’ and you’ll see why we had an issue. ) King Louis and Milla Antoinette were a ‘vegan’ couple who were on the same team as I. I put vegan in quotes because I know for a fact Milla Antoinette once chugged an entire keg of milk, melted cheese and raw eggs just for the ‘bants’. Worse still, I spied King Louis behind the Dofunny (a constantly dusty canteen) one day shoveling a bumper pack of half-frozen Turkey Twizzlers down his gullet (Iceland's own brand they were). He saw me staring in horror, marched right up to me, looked me right in the eye and sneered ‘No one will ever believe you,’ before breathing sweaty meaty breath in my face and strutting away. Stella was a lovely lass on the ‘rival team’, but she was haunted by a living, breathing shadow. Sometimes I’d see her talking to the shadow, and I swear I’d even see the shadow talking back. This concerned me a bit, as I’m a bit edgy about black magic. Someone once suggested to me that the shadow was not only a real person, but a colleague of ours called Kenny. For a number of reasons, I didn’t believe that, and so avoided too much contact with Stella for fear of dabbling in the Occult. One of mine and Helly’s favourite past times was drunkenly accosting Greenpeace volunteers whilst on a night out in the crew bars. Whilst Helly would try to win their approval by banging on about how much of a good vegan she had been this week (Helly would actually make a great vegan because she. Source: Curiouser and Curiouser

Latest News

  • Lights and Sirens: Fence reported stolen

    07/29/15 ,via Bucyrus Telegraph Forum

    An Earl Street resident reported a theft of fence from her yard. 7:34 a.m.. A person came to the station to speak with an officer A Wiley Street resident reported her debit card number stolen and used. Officers are investigating. 2:08 p.m.. A

  • Live music on the Treasure Coast, updated July 30

    07/30/15 ,via TCPalm

    772-492-9057. The Fabulous Bees: 2 p.m. Aug. 1. Earl's Hideaway, 1405 Indian River Drive, Sebastian. 772-589-5700; earlshideaway.com. . Wiley Nash Band: Outdoor concert. 6:30 p.m. Aug. 21. Riverside Theatre, 3250 Riverside Park Drive, Vero Beach.

Twitter

RT @LiveKdup: @djayjuls SPIZ THE PROPHET, PYRAMID VRITRA, TYLER THE CREATOR, EARL SWEATSHIRT, VINCE STAPLES, CASEY VEGGIES, ALEX WILEY, DOM… 07/29/15, @_staque_
RT @LiveKdup: @djayjuls SPIZ THE PROPHET, PYRAMID VRITRA, TYLER THE CREATOR, EARL SWEATSHIRT, VINCE STAPLES, CASEY VEGGIES, ALEX WILEY, DOM… 07/29/15, @ebenkb1
@djayjuls SPIZ THE PROPHET, PYRAMID VRITRA, TYLER THE CREATOR, EARL SWEATSHIRT, VINCE STAPLES, CASEY VEGGIES, ALEX WILEY, DOMO GENESIS 07/29/15, @LiveKdup

Recipes

  • Broiled Chicken With Fettuccine Earl's

    black pepper, brandy, pasta, basil, lemon juice, garlic, pepper, heavy cream, jalapeno, olive oil, red onions, salt, chicken, sun-dried tomato, tomato

Books

  • Edgewise

    Lea & Febiger. 1975. 494 pages.

Bing news feed

  • Bucyrus police reports – July 27

    07/27/15 ,via Galion Inquirer

    12:42pm A vehicle in the 200 block of Wiley St. was marked for 48 hour parking violation ... 6:25pm A 9-1-1 hang up call from the 800 block of Earl Street was investigated. There was no one located in the area requesting assistance. 6:36pm A Bucyrus ...

  • JaMari Monique Baker - William Seth Martin

    07/26/15 ,via Arkansas Online

    and William Ellis Baker of St. Paul, Minn. Her grandparents are Louise and the late Earl Kluttz of Oakboro, N.C.; Brian Massie, Joyce Wiley and Charlene Baker, all of St. Paul, and the late William Price of Alton, Ill. The groom is the son of Laura and the ...

  • Filing closes for municipal elections

    07/17/15 ,via Sun Journal

    Two candidates are vying for mayor of Bridgeton – incumbent Rodman Williams and Robert Earl Toler. As far as commissioner seats ... five contenders have thrown their names in the race – Wiley Austin Avery, Roy D. McCoy, Linda H. McCoy, Barbara Hall ...

Directory

Wiley Earl | LinkedIn

View Wiley Earl's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Wiley Earl discover inside ...

Wiley Earl - IMDb

Wiley Earl, Actor: Falling in Love. Wiley Earl was born as Wiley Mitchell Earl. He is an actor, known for Falling in Love (1984).

Wiley Earl Hines, Jr. | LinkedIn

View Wiley Earl Hines, Jr.'s professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Wiley Earl Hines, Jr ...

Earl Wiley's Pics, Phone, Email, Address, Public Records ...

Earl Wiley's photos, phone, email, address, and public records for free! Find more about Earl Wiley's biography, profile, renfroe, renfroe jr, landscaping, deerfield ...

Wiley Earl

Wiley Earl

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